Cookie Policy

Last Updated: July 1, 2026

1. Introduction

Welcome to Via 313 ("we," "us," or "our"). We operate the website new-via313.click (the "Website"), which provides information about our food services, menu offerings, locations, and online ordering options. This Cookie Policy is designed to give you clear and comprehensive information about how we use cookies and similar tracking technologies when you visit our Website.

This policy should be read alongside our Privacy Policy and Terms of Service. By accessing or using our Website, you acknowledge that you have read and understood this Cookie Policy. If you do not agree to our use of cookies, you have the right to disable them through your browser settings or through the opt-out tools described in this document, though doing so may affect the functionality of certain parts of our Website.

For any questions regarding this Cookie Policy, you may contact us at:

2. What Are Cookies?

Cookies are small text files that are placed on your computer, smartphone, tablet, or other internet-enabled device when you visit a website. They are widely used by website owners to make their websites work, to work more efficiently, and to provide analytical and reporting information.

Cookies are set by the website you are visiting (known as "first-party cookies") or by third parties whose services the website is using, such as analytics providers or advertising networks (known as "third-party cookies"). Cookies cannot run programs or deliver viruses to your computer. They are uniquely assigned to your browser and can only be read by the web server that issued the cookie to you.

Cookies serve a variety of purposes, including:

  • Authentication: Recognizing you when you log into your account so you don't have to sign in each time you visit a new page.
  • Security: Helping protect your account and prevent fraudulent activity.
  • Preferences: Remembering information about you, such as your preferred language, location, or items in your online food order cart.
  • Analytics: Helping us understand how visitors interact with our Website so we can improve its performance and content.
  • Advertising: Enabling us and our advertising partners to show you relevant promotions and food deals based on your interests.

In addition to cookies, we may also use similar tracking technologies such as web beacons (also called "clear GIFs" or "pixel tags"), local storage, and session storage. These technologies function similarly to cookies and allow us to track user behavior, measure performance, and improve our services.

3. Types of Cookies We Use

We use the following categories of cookies on our Website:

3.1 Strictly Necessary / Essential Cookies

These cookies are essential for the operation of our Website and cannot be switched off in our systems. They are usually set in response to actions you take, such as setting your privacy preferences, logging in to your account, or filling out order forms. Without these cookies, services you have asked for, such as placing a food order online, cannot be provided. These cookies do not store any personally identifiable information beyond what is necessary to deliver the service.

3.2 Functional Cookies

These cookies allow our Website to remember choices you make (such as your username, preferred location, or dietary preferences) and provide enhanced, more personalized features. For example, functional cookies may be used to remember your preferred Via 313 location or your recent menu selections. These cookies may also be used to provide services you have asked for, such as watching a video or commenting on a blog post. The information these cookies collect may be anonymized and cannot track your browsing activity on other websites.

3.3 Analytics and Performance Cookies

These cookies allow us to count visits and traffic sources so we can measure and improve the performance of our Website. They help us understand which pages are the most and least popular, how visitors move around the site, and whether they encounter any error messages. All information these cookies collect is aggregated and therefore anonymous. If you do not allow these cookies, we will not know when you have visited our site and will not be able to monitor its performance. We primarily use Google Analytics for this purpose.

3.4 Advertising and Targeting Cookies

These cookies may be set through our Website by our advertising partners. They may be used by those companies to build a profile of your interests and show you relevant advertisements on other sites. They work by uniquely identifying your browser and internet device. If you do not allow these cookies, you will experience less targeted advertising. These cookies may track your browsing activity across different websites to deliver personalized advertising about Via 313's food offerings, promotions, and special deals.

4. Specific Cookies We Use

The following table provides detailed information about the specific cookies used on new-via313.click:

Cookie Name Provider Purpose Type Duration
_ga Google Analytics Registers a unique ID used to generate statistical data on how visitors use the website. Used to distinguish users and sessions on our Website. Analytics 2 years
_gid Google Analytics Registers a unique ID used to generate statistical data on how visitors use the website. Stores and updates a unique value for each page visited. Analytics 24 hours
_gat Google Analytics Used by Google Analytics to throttle request rate and limit the collection of data on high-traffic sites. Helps manage the rate of page requests. Analytics 1 minute
_gcl_au Google Ads Used by Google AdSense to experiment with advertising efficiency across websites using our services. Tracks conversions from Google Ads clicks and associates ad clicks with conversions on Via 313's Website. Advertising 3 months
_fbp Facebook (Meta) Used by Facebook to deliver a series of advertisement products, such as real-time bidding from third-party advertisers. Enables tracking of conversions from Facebook ads. Advertising 3 months
session_id Via 313 (First-party) Maintains your session state across pages during a visit to our Website. Essential for order processing and account management. Essential Session (expires when browser is closed)
cart_token Via 313 (First-party) Preserves your online food order cart contents so that items are not lost if you navigate away from the cart page before completing your order. Functional 30 days
user_location Via 313 (First-party) Remembers your preferred Via 313 restaurant location to display relevant menus, hours, and local promotions on your return visits. Functional 1 year
cookie_consent Via 313 (First-party) Records your cookie consent preferences so we can respect your choices on future visits and avoid showing the cookie consent banner repeatedly. Essential 1 year
_ga_[ID] Google Analytics (GA4) Used to persist session state for Google Analytics 4. Collects data on the number of times a user has visited the website as well as dates for the first and most recent visit. Analytics 2 years

5. Third-Party Cookies and Services

In addition to our own cookies, we may allow trusted third-party service providers to place cookies on your device when you visit our Website. These third parties provide services such as website analytics, advertising, and social media integration. We do not control these third-party cookies and they are governed by the respective privacy and cookie policies of those third parties.

The main third-party services that may place cookies on our Website include:

5.1 Google Analytics

We use Google Analytics, a web analytics service provided by Google LLC ("Google"), to analyze how visitors use our Website. Google Analytics uses cookies to collect information about your use of our Website, including your IP address, browser type, pages visited, and time spent on each page. Google uses this information to compile reports and provide us with analytics services. Google may also transfer this information to third parties where required to do so by law, or where such third parties process the information on Google's behalf.

You can learn more about Google's data practices and opt out of Google Analytics tracking by visiting: https://tools.google.com/dlpage/gaoptout

5.2 Google Ads

We use Google Ads to promote Via 313's food services and special offers. Google Ads uses cookies to track conversions — actions you take after clicking on one of our advertisements. This helps us understand the effectiveness of our advertising campaigns and optimize our marketing spend. Google's advertising practices are governed by Google's Privacy Policy, available at: https://policies.google.com/privacy

5.3 Facebook (Meta) Pixel

We may use the Facebook Pixel, a tool provided by Meta Platforms, Inc., to measure the effectiveness of our Facebook advertising campaigns, to build targeted audiences for our advertisements, and to track conversions from Facebook ads to our Website. The Facebook Pixel uses cookies to track user actions on our Website and report them to Facebook. You can learn more about Facebook's data practices and manage your ad preferences at: https://www.facebook.com/about/ads

6. How to Manage and Disable Cookies

You have the right to decide whether to accept or refuse cookies. You can exercise your cookie preferences in several ways:

6.1 Browser Settings

Most web browsers allow you to control cookies through their settings. You can set your browser to refuse all cookies, accept only certain types of cookies, or to alert you when a cookie is being sent. Please note that if you disable cookies entirely, some parts of our Website may not function properly, including our online ordering system and account management features.

Instructions for managing cookies in the most common browsers:

For mobile devices, please refer to your device manufacturer's instructions for managing cookies and privacy settings.

6.2 Google Analytics Opt-Out

To opt out of being tracked by Google Analytics across all websites, you can install the Google Analytics Opt-out Browser Add-on, available at: https://tools.google.com/dlpage/gaoptout

6.3 Google Ads Personalization Opt-Out

You can opt out of personalized advertising from Google by visiting Google's Ad Settings page at: https://adssettings.google.com

6.4 Facebook Ad Preferences

To manage your Facebook advertising preferences and opt out of interest-based advertising, visit: https://www.facebook.com/about/ads

6.5 Industry Opt-Out Tools

You can also use industry-wide opt-out tools to manage advertising cookies from multiple companies at once:

7. Impact of Disabling Cookies

While you have the right to disable or delete cookies at any time, please be aware that doing so may affect the functionality and performance of our Website. Specifically:

Cookie Type Disabled Potential Impact
Essential Cookies Our Website may not function correctly. You may be unable to place online orders, log into your account, or use core features of the site. These cookies are required for basic Website operation.
Functional Cookies Your personalized preferences will not be saved, such as your preferred Via 313 location or saved order history. You may need to re-enter information on each visit.
Analytics Cookies We will not be able to monitor Website performance or understand how visitors interact with our site. This may limit our ability to improve the user experience and identify technical issues.
Advertising Cookies You will still see advertisements, but they will be less relevant to your interests. You may see the same ads more frequently, and we will be less able to measure the effectiveness of our advertising campaigns.

8. California Privacy Rights (CCPA/CPRA)

If you are a California resident, you have specific rights under the California Consumer Privacy Act (CCPA) as amended by the California Privacy Rights Act (CPRA). In the context of cookies, this means you have the right to:

  • Know what personal information is collected about you through cookies and tracking technologies.
  • Delete personal information collected through cookies, subject to certain exceptions.
  • Opt Out of the "sale" or "sharing" of your personal information collected through advertising and analytics cookies for cross-context behavioral advertising purposes.
  • Non-Discrimination: You have the right not to receive discriminatory treatment for exercising your CCPA/CPRA privacy rights.

Certain advertising and analytics cookies may constitute "sharing" of personal information under California law for purposes of cross-context behavioral advertising. You may opt out of this sharing by adjusting your cookie preferences as described in Section 6 of this policy, or by contacting us directly at [email protected].

For more information about your California privacy rights, please refer to our Privacy Policy available on our Website or contact us using the details provided in Section 10.

9. Do Not Track Signals

Some web browsers incorporate a "Do Not Track" (DNT) feature that signals to websites and third-party services that you do not want your online activity tracked. At this time, there is no universally accepted standard for interpreting DNT signals, and our Website does not currently respond to DNT browser signals. We will continue to monitor developments in DNT technology and may update this policy accordingly. In the meantime, you can use the cookie management tools described in Section 6 to control tracking on our Website.

10. Children's Privacy and Cookies

Our Website is not directed to children under the age of 13, and we do not knowingly collect personal information from children through cookies or any other means. If you are a parent or guardian and believe that your child has provided personal information through our Website, please contact us immediately at [email protected] so that we can take appropriate steps to delete such information.

11. Updates to This Cookie Policy

We may update this Cookie Policy from time to time to reflect changes in our use of cookies, changes in applicable laws, or updates to the services of our third-party providers. When we make changes, we will update the "Last Updated" date at the top of this page. We encourage you to review this Cookie Policy periodically to stay informed about our use of cookies.

If we make material changes to this Cookie Policy that significantly affect your rights or how we use cookies, we may also notify you by posting a prominent notice on our Website or by sending an email notification to registered users.

Your continued use of our Website after any changes to this Cookie Policy constitutes your acceptance of those changes. If you do not agree to the updated Cookie Policy, you should adjust your cookie preferences using the tools described in Section 6 or discontinue use of our Website.

12. Contact Us

If you have any questions, concerns, or requests regarding this Cookie Policy or our use of cookies and tracking technologies, please do not hesitate to contact us:

Via 313 — Cookie Policy Inquiries

Company: Via 313

Email: [email protected]

Website: new-via313.click

We aim to respond to all privacy and cookie-related inquiries within 30 business days. If you are a California resident exercising your rights under the CCPA/CPRA, we will respond within the timeframes required by applicable law.