Privacy Policy

This Privacy Policy describes how Via 313 ("we," "us," or "our") collects, uses, discloses, and protects your personal information when you visit our website at new-via313.click, place orders, interact with our digital services, or otherwise engage with our food business. We are committed to protecting your privacy and handling your personal data with transparency, integrity, and in accordance with applicable United States federal and state privacy laws.

Please read this Privacy Policy carefully. By accessing or using our website, placing an order, or otherwise interacting with our services, you acknowledge that you have read, understood, and agree to be bound by this Privacy Policy. If you do not agree with the practices described here, please discontinue use of our website and services immediately.

For questions, concerns, or requests related to this Privacy Policy, you may contact us at any time using the contact information provided at the end of this document.

1. About Via 313

Via 313 is a food business operating in the United States. We provide food products and related services to our customers through our website and other channels. Our operations are conducted in compliance with applicable United States federal and state laws, including consumer protection and data privacy regulations.

2. Scope of This Privacy Policy

This Privacy Policy applies to all personal information collected by Via 313 through the following channels:

• Our website located at new-via313.click
• Online ordering systems and food delivery platforms
• Email communications and newsletters
• Loyalty programs, promotions, and contests
• Customer service and support interactions
• Social media accounts and related interactions
• Any other digital or physical interaction where you provide personal information to us

This Privacy Policy does not apply to the practices of third-party websites, applications, or services that may be linked from our website. We encourage you to review the privacy policies of any third-party services you access through links on our website.

3. Information We Collect

We collect various types of information in connection with your use of our website and services. The categories of personal information we collect include, but are not limited to, the following:

3.1 Personal Identification Information

When you create an account, place an order, sign up for our newsletter, or contact us, we may collect:

• Full name
• Email address
• Phone number
• Billing address and delivery address
• Username and password (stored in encrypted form)
• Date of birth (to verify age requirements for certain promotions)
• Payment information (processed securely through third-party payment processors; we do not store full credit card numbers)

3.2 Order and Transaction Information

When you place an order or conduct a transaction through our website or affiliated platforms, we collect:

• Order history and details (items ordered, quantities, prices)
• Delivery preferences and special instructions
• Transaction dates and times
• Refund or exchange requests
• Loyalty program points and redemption history

3.3 Usage and Technical Data

When you visit our website, we automatically collect certain technical information through cookies, web beacons, and similar tracking technologies, including:

• IP address
• Browser type and version
• Operating system and device type
• Pages viewed and the order in which they were visited
• Time spent on pages and overall session duration
• Referring URLs (the website you visited before arriving at ours)
• Links clicked and interactions with our website content
• Search terms used on our website

3.4 Device Information

We may collect information about the devices you use to access our website, including:

• Device identifiers (such as mobile device IDs)
• Hardware model and specifications
• Mobile network information
• Crash reports and performance data

3.5 Communications Data

If you contact us by email, phone, or through our website's contact form, we may collect:

• The content of your message or inquiry
• Your communication preferences
• Records of correspondence between you and Via 313
• Feedback, reviews, and ratings you provide

3.6 Location Data

With your consent, we may collect general or precise location data to help you find nearby Via 313 locations, provide accurate delivery estimates, and improve our services for customers in your area.

3.7 Information From Third Parties

We may receive information about you from third-party sources, including:

• Food delivery platform partners (such as DoorDash, Grubhub, Uber Eats, or similar services)
• Social media platforms, if you connect your social media account to our services or log in through a social media provider
• Marketing partners and data analytics providers
• Payment processors and fraud prevention services

4. How We Use Your Information

We use the personal information we collect for a variety of legitimate business purposes. The primary ways we use your information include:

4.1 Providing and Improving Our Services

• Processing and fulfilling your food orders and transactions
• Managing your account and user profile
• Sending order confirmations, receipts, and delivery updates
• Responding to your inquiries, complaints, and customer service requests
• Administering loyalty programs, promotions, and contests
• Improving the functionality, usability, and content of our website
• Developing new menu items, services, and features based on customer feedback

4.2 Analytics and Business Intelligence

• Analyzing website traffic, user behavior, and ordering patterns
• Measuring the effectiveness of our marketing campaigns
• Conducting internal research and business analysis
• Generating aggregated, anonymized reports for internal and external use
• Understanding customer preferences and trends to optimize our menu and services

4.3 Marketing and Communications

• Sending promotional emails, newsletters, and special offers (with your consent where required)
• Delivering targeted advertising based on your preferences and browsing behavior
• Personalizing your experience on our website and in communications
• Notifying you about new menu items, limited-time offers, and Via 313 news
• Conducting surveys and requesting feedback

You may opt out of marketing communications at any time by clicking the "unsubscribe" link in any marketing email or by contacting us at [email protected]. Please note that even if you opt out of marketing emails, we may still send you transactional communications related to your orders and account.

4.4 Safety, Security, and Legal Compliance

• Detecting, preventing, and investigating fraud, unauthorized access, and other illegal activities
• Ensuring the security and integrity of our website and systems
• Complying with applicable federal and state laws, regulations, and legal processes
• Enforcing our Terms of Service and other applicable policies
• Responding to legal requests, court orders, and government inquiries

5. Legal Basis for Processing Personal Information

As a business operating in the United States, we process your personal information based on the following legal grounds:

• Contractual Necessity: We process your information to fulfill orders you place and to perform our obligations under our agreement with you.
• Legitimate Business Interests: We process certain data to operate, improve, and secure our business, provided such interests are not overridden by your rights.
• Legal Obligation: We may process your information to comply with applicable federal and state laws, including tax, food safety, and consumer protection regulations.
• Consent: Where required by law, we will request your consent before processing your data for specific purposes such as marketing communications or the use of non-essential cookies.

6. Sharing Your Information With Third Parties

We do not sell your personal information to third parties. However, we may share your information with certain trusted third parties in the following circumstances:

6.1 Service Providers and Business Partners

We work with carefully selected third-party service providers who assist us in operating our business. These may include:

• Payment processors: To securely process transactions on our behalf
• Delivery partners: To fulfill your food orders and coordinate delivery logistics
• Cloud hosting and technology providers: To host and maintain our website and data infrastructure
• Email marketing platforms: To send promotional emails and communications on our behalf
• Analytics providers: Such as Google Analytics, to analyze website usage and performance
• Customer support tools: To manage and resolve customer service inquiries
• Fraud prevention services: To identify and prevent fraudulent transactions

All third-party service providers are required to handle your data in accordance with applicable privacy laws and our data processing agreements. They are authorized to use your personal information only as necessary to provide services to us.

6.2 Food Delivery Platforms

If you order Via 313 food through a third-party delivery platform (such as DoorDash, Grubhub, or Uber Eats), please be aware that those platforms have their own privacy policies that govern their collection and use of your data. We encourage you to review those policies independently.

6.3 Legal Requirements and Law Enforcement

We may disclose your personal information if required to do so by law, or in good faith belief that such action is necessary to:

• Comply with a legal obligation, court order, subpoena, or government request
• Protect and defend the rights, property, or safety of Via 313, our customers, or the public
• Prevent or investigate possible wrongdoing in connection with our services
• Respond to requests from law enforcement agencies, regulatory bodies, or public authorities

6.4 Business Transfers

In the event of a merger, acquisition, sale of assets, financing, or other business transaction, your personal information may be transferred to a successor or affiliated entity. We will notify you via email or prominent notice on our website before your personal information is transferred and becomes subject to a different privacy policy.

6.5 With Your Consent

We may share your information with other third parties with your explicit consent, such as when you participate in co-branded promotions or partner programs.

7. Cookies and Tracking Technologies

We use cookies, web beacons, pixel tags, and similar tracking technologies to enhance your experience on our website, analyze usage patterns, and deliver relevant advertising. Cookies are small text files stored on your device when you visit our website.

7.1 Types of Cookies We Use

• Essential Cookies: Necessary for the website to function properly (e.g., maintaining your session and shopping cart)
• Performance and Analytics Cookies: Help us understand how visitors use our website so we can improve performance
• Functionality Cookies: Remember your preferences and settings to provide a more personalized experience
• Advertising and Targeting Cookies: Used to deliver relevant advertisements based on your interests and browsing history

7.2 Managing Your Cookie Preferences

You can manage or disable cookies through your browser settings at any time. Please note that disabling certain cookies may affect the functionality of our website. You may also opt out of interest-based advertising by visiting the Network Advertising Initiative opt-out page or the Digital Advertising Alliance opt-out page.

For detailed information about the cookies we use and how to manage them, please refer to our full Cookie Policy, which is available on our website.

8. Data Security

We take the security of your personal information seriously and implement a variety of technical, administrative, and physical security measures to protect your data from unauthorized access, use, disclosure, alteration, or destruction.

8.1 Security Measures We Implement

• Encryption: We use SSL/TLS encryption to protect data transmitted between your browser and our website
• Secure Payment Processing: Payment card information is processed through PCI-DSS compliant payment processors; we do not store full payment card numbers on our systems
• Access Controls: Access to personal data is restricted to authorized personnel who need it to perform their job functions
• Password Security: User passwords are stored using industry-standard hashing and salting techniques
• Regular Security Assessments: We conduct periodic reviews of our data collection, storage, and processing practices
• Employee Training: Our staff receives training on data privacy and security best practices
• Incident Response: We maintain a data breach response plan to address potential security incidents promptly

8.2 Limitations

While we strive to protect your personal information using commercially reasonable measures, no method of transmission over the internet or electronic storage is 100% secure. We cannot guarantee absolute security of your data. In the event of a data breach that affects your rights and freedoms, we will notify you and the appropriate authorities as required by applicable law.

9. Data Retention

We retain your personal information for as long as necessary to fulfill the purposes outlined in this Privacy Policy, unless a longer retention period is required or permitted by law.

When personal information is no longer needed, we will securely delete, destroy, or anonymize it in accordance with our internal data management procedures.

10. Your Privacy Rights

Depending on your state of residence within the United States, you may have certain rights regarding your personal information. We are committed to honoring those rights and will respond to verified requests within the timeframes required by applicable law.

10.1 Rights Available to All Users

• Right to Know / Access: You have the right to request information about the personal data we hold about you, including the categories of data collected, the purposes of processing, and the third parties with whom we share your data.
• Right to Correction: You have the right to request correction of inaccurate or incomplete personal information we hold about you.
• Right to Deletion: You have the right to request deletion of your personal information, subject to certain exceptions (such as data we are required to retain for legal or business purposes).
• Right to Opt Out of Marketing: You may opt out of receiving marketing communications from us at any time.
• Right to Data Portability: Where technically feasible, you may request that we provide your personal data in a structured, commonly used, and machine-readable format.

10.2 California Residents — CCPA/CPRA Rights

If you are a resident of California, you have additional rights under the California Consumer Privacy Act (CCPA) as amended by the California Privacy Rights Act (CPRA), including:

• Right to Know: The right to know what personal information we have collected about you, the sources from which it was collected, the business or commercial purposes for collecting it, and the categories of third parties with whom it is shared.
• Right to Delete: The right to request deletion of personal information we have collected from you, subject to certain exceptions.
• Right to Correct: The right to request correction of inaccurate personal information maintained by us.
• Right to Opt Out of Sale or Sharing: We do not sell your personal information. However, if you believe your information is being shared in a way that constitutes a "sale" under California law, you have the right to opt out.
• Right to Limit Use of Sensitive Personal Information: You have the right to limit our use of sensitive personal information to purposes reasonably necessary to provide our services.
• Right to Non-Discrimination: We will not discriminate against you for exercising any of your CCPA/CPRA rights. We will not deny you goods or services, charge you different prices, or provide a lower quality of service as a result of your exercise of privacy rights.

To submit a CCPA/CPRA request, please contact us using the information provided in Section 14 of this Policy. We will verify your identity before processing your request and will respond within 45 days, with a possible 45-day extension when reasonably necessary.

10.3 Rights Under Other State Privacy Laws

Residents of other states, including but not limited to Virginia (VCDPA), Colorado (CPA), Connecticut (CTDPA), and Texas (TDPSA), may also have rights regarding their personal information under their respective state privacy laws. We are committed to honoring these rights where applicable. Please contact us to submit a privacy rights request.

10.4 How to Submit a Privacy Rights Request

To exercise any of your privacy rights, please submit a request by:

• Emailing us at: [email protected]
• Visiting our website at: new-via313.click

We will acknowledge receipt of your request within 10 business days and provide a substantive response within the timeframe required by applicable law. We may need to verify your identity before processing certain requests to protect your privacy and security.

11. Children's Privacy

Via 313 does not direct its website or marketing activities to children under the age of 18, nor do we knowingly collect personal information from minors. Our online ordering services and account registration processes are intended solely for adults aged 18 and over.

In compliance with the Children's Online Privacy Protection Act (COPPA) and other applicable federal laws, we do not knowingly collect, use, or disclose personal information from children under the age of 13 without verifiable parental consent. If we become aware that we have inadvertently collected personal information from a child under the age of 13, we will take immediate steps to delete that information from our systems.

If you are a parent or guardian and believe that your child has provided personal information to us, please contact us immediately at [email protected] so that we can investigate and take appropriate action.

12. International Data Transfers

Via 313 is a United States-based business and your personal information is primarily collected, stored, and processed within the United States. Our servers and those of our primary service providers are located in the United States.

If you are accessing our website from outside the United States, please be aware that your information may be transferred to, stored, and processed in the United States, where privacy laws may differ from those in your country of residence. By using our website and services, you acknowledge and consent to the transfer of your personal information to the United States.

When we transfer personal data internationally — whether to or from the United States — we take steps to ensure that appropriate safeguards are in place to protect your information, including relying on standard contractual clauses, data processing agreements, and other legally recognized transfer mechanisms as applicable.

13. Third-Party Links and Services

Our website may contain links to third-party websites, social media platforms, delivery applications, and other online services. These third-party services operate independently and have their own privacy policies. We are not responsible for the privacy practices, content, or security of any third-party websites or services.

We encourage you to read the privacy policy of every website you visit and every application you use. The inclusion of a link to a third-party website does not imply our endorsement of that website or its privacy practices.

Common third-party services that may interact with your data when you use our services include:

• Google Analytics (for website analytics)
• Social media platforms (Facebook, Instagram, Twitter/X, TikTok)
• Food delivery platforms (DoorDash, Grubhub, Uber Eats)
• Payment processors (Stripe, Square, PayPal, or similar)
• Email marketing services

14. FTC Act and Consumer Protection

As a business operating in the United States, Via 313 is subject to the regulations and guidelines of the Federal Trade Commission (FTC) under the FTC Act, which prohibits unfair or deceptive acts or practices in commerce. We are committed to fair and transparent data practices that comply with FTC guidelines on privacy, data security, and online behavioral advertising.

Our data practices are consistent with the FTC's principles of notice, choice, access, security, and enforcement. We provide clear notice of our data practices through this Privacy Policy, offer meaningful choices about the use of your data, maintain appropriate security measures, and are accountable for our data handling practices.

15. Filing a Complaint

If you have concerns about how we handle your personal information and are not satisfied with our response, you have the right to file a complaint with the appropriate regulatory authority.

15.1 Federal Trade Commission (FTC)

You may file a complaint with the FTC regarding unfair or deceptive privacy practices:

• Website: www.ftc.gov/complaint
• Phone: 1-877-FTC-HELP (1-877-382-4357)
• Address: Federal Trade Commission, 600 Pennsylvania Avenue, NW, Washington, DC 20580

15.2 California Attorney General (California Residents)

California residents may contact the California Attorney General's Office regarding CCPA/CPRA complaints:

• Website: oag.ca.gov/privacy
• Phone: 1-800-952-5225

15.3 State Attorney General Offices

Residents of other states may contact their respective state Attorney General's office to file a complaint regarding violations of state consumer protection or privacy laws.

15.4 Contact Us First

Before filing a formal complaint with a regulatory authority, we encourage you to contact us directly so that we have the opportunity to address your concerns. We take all privacy complaints seriously and will respond promptly and in good faith.

16. Do Not Track Signals

Some web browsers offer a "Do Not Track" (DNT) feature that sends a signal to websites indicating that you do not want to be tracked. Currently, there is no universally accepted standard for how websites should respond to DNT signals. At this time, our website does not respond to browser DNT signals. However, you can manage your tracking preferences through our cookie settings and by adjusting your browser settings as described in Section 7 of this Privacy Policy.

17. Automated Decision-Making

We may use automated processes and algorithms to analyze your order history, browsing behavior, and preferences to personalize your experience and deliver relevant recommendations. These automated processes help us suggest menu items you may enjoy based on your past orders and preferences. We do not use fully automated decision-making processes that produce legal or similarly significant effects concerning you without human review.

18. Changes to This Privacy Policy

We reserve the right to update, modify, or replace this Privacy Policy at any time to reflect changes in our business practices, applicable laws, or technological developments. When we make material changes to this Privacy Policy, we will:

• Update the "Last Updated" date at the top of this page
• Post the revised Privacy Policy on our website at new-via313.click
• Send you an email notification if you have an account with us and the changes are material
• Provide a prominent notice on our website for a reasonable period of time

Your continued use of our website and services after the effective date of the updated Privacy Policy constitutes your acceptance of the changes. We encourage you to review this Privacy Policy periodically to stay informed about how we are protecting your information.

If you disagree with any changes to this Privacy Policy, you should discontinue use of our services and may request deletion of your personal information by contacting us.

19. Consent

By using our website, placing an order, creating an account, or otherwise interacting with Via 313's digital services, you acknowledge that you have read and understood this Privacy Policy and consent to the collection, use, and disclosure of your personal information as described herein. Where required by law, we will obtain your explicit consent before processing your personal information for specific purposes.

20. Contact Us

If you have any questions, concerns, or requests regarding this Privacy Policy or our data practices, please do not hesitate to contact us. We are committed to addressing your privacy inquiries in a timely and transparent manner.

When contacting us with a privacy request, please include your full name, the email address associated with your account, and a clear description of your request or concern. This will help us verify your identity and process your request efficiently.

We will acknowledge receipt of your privacy inquiry or request within 10 business days and provide a full response within the timeframe required by applicable law (no later than 45 days for CCPA/CPRA requests, with a possible extension of an additional 45 days when reasonably necessary).